Big businesses are increasingly torn between activist leadership and a customer base that just wants to stump up its cash and be on its way. Customers’ patience is wearing thin. The latest company seemingly eager to pick a fight with its clientele is DIY chain Wickes.
A video dug up by campaigner James Esses shows the shop’s chief operating officer Fraser Longden taking part in a panel at PinkNews’s Trans+ Summit. The discussion, which took place last month, was entitled ‘The Role of Senior Leaders in Trans+ Inclusion’. So far, so corporate. At least it was until Longden was asked whether Wickes had received any backlash for its stance. He told the panel:
‘I just decided to ignore it, right, because I wasn’t doing what we were doing at Wickes for them… I don’t think I’m ever going to change some of the bigots out there’s mind. I’m never going to win that argument with them.
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