Channel 4 can’t afford Carol Vorderman and says it needs more cash for its public service remit. Nonsense, writes Neil Midgley: it is mass-market television that needs help
Carol Vorderman has, apparently, become too expensive for Channel 4’s game show Countdown. Gone are the carefree days when Channel 4 could afford to poach Paul O’Grady from ITV to chase teatime ratings.
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