Jamie Mathieson

Kids don’t care about the moon landings

Kids don't care about the moon landings
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Last week a 15 year-old Morgan Stanley intern claimed that teenagers don't use Twitter and shook the business world. Well, here¹s another revelation for the media: young people don¹t care about the moon landings either.


This is partly caused by anniversary fatigue - don't TV commissioners have any new ideas? But mostly because, for my generation, breaking new scientific or technological ground is par for the course. The wide-eyed amazement of older generations (think Uncle Bryn in Gavin and Stacey) at new sat-navs, iPods or cameras is something that entirely bypasses their children and grandchildren. Fascination with technological achievement has been lost as surely as prudery at promiscuity.

My friends and I admire new designs for their aesthetics but do not stop to gasp at the very fact that something exists. New technology ­ touch-screens, video phones, wireless interneT ­ is anticipated long before it arrives, Moore's law guaranteeing its arrival. Planned obsolescence is the central strategy of Microsoft, Apple, Sony, Nintendo and every technological innovator. Even new spaceships of rockets are no big deal.


So many people now climb Everest that you have to queue for the summit. The four-minute mile is a reachable target for even mediocre athletes. And Richard Branson is taking bookings for his first generation of space tourists. So why make a fuss about the moon landings? We'll be on Mars soon.