Steerpike

Labour’s attempt to get on first-name terms with voters backfires

Labour's attempt to get on first-name terms with voters backfires
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Oh dear. Spare a thought for whichever bright spark at Labour HQ is responsible for today's email on the EU referendum. The message -- which has been sent out to party supporters -- asks voters to help Labour campaign to remain in the EU.

To do this, they are keen to take the personal approach -- inviting readers to share the reasons they will be voting In. The email also urges recipients to donate money. Alas, a technical glitch means that the email has struck the wrong chord with would-be supporters. Instead of individually addressing each email to the recipient by name, all the emails begin with 'Dear Firstname':

Firstname

A second email has since been sent out presumably with the aim of correcting the technical blunder. Alas, this email also begins 'Dear Fristname'. Mr S advises the guilty party to step away from their computer before they make the situation any worse.

Written bySteerpike

Steerpike is The Spectator's gossip columnist, serving up the latest tittle tattle from London and beyond. Email tips to steerpike@spectator.co.uk.

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