Letters | 6 August 2015

Exploiting our charity

Sir: Melissa Kite (‘Asking too much’, 1 August) is spot on about charity fundraising. This has changed charitable sentiment into an exploitable business asset. The consequences are bad for both givers — who are likely to become more cynical as time goes on and therefore less charitable — and the charities themselves, which will suffer in the long term from reluctance by donors to continue to give.