David Blackburn

Making the grade | 20 June 2011

Prior to his suicide, David Foster Wallace gave an interview to Ostap Karmodi for the New York Review of Books. The interview, which has just been published by the NYRB, concentrated on consumerism and its effects on culture. Here is the opening excerpt:

Ostap Karmodi: Do you feel we’re living in an age of consumerism or is that just a media concept that doesn’t have any real meaning?

David Foster Wallace:
This question, as you know, is very complicated. I can give answers that are somewhat simple and I can really talk only about America, because it’s really the only society that I know. America, as everybody knows, is a country of many contradictions, and a big contradiction for a long time has been between a very aggressive form of capitalism and consumerism against what might be called a kind of moral or civic impulse. For many years everybody knew that business was business and people needed to make money, but people were also a little embarrassed or ashamed of that. It was regarded as somewhat crass. Some of this contradiction comes out of England and old conflicts between the bourgeoisie and nobility. Sometime—I’m not sure whether it was the 1990s or 1980s in America—half of that conflict really sort of disappeared, and there’s now a celebration of commercialism and consumerism and marketing that is not really balanced by any kind of shame or embarrassment or reticence or sense that in fact consumerism and commercialism were really only a very small part of human life. I think that many peoples’ daily lives probably aren’t completely consumer-driven here in America, but they’re certainly much more so than they were twenty or thirty years ago.

And in the video below, Wallace explains how this societal trend impinges on reading habits and contemporary fiction.

Comments