An election looms and political parties are already talking ‘voter demographics’. Every few years, the wonks of Westminster pick a social stereotype and decide it represents a crucial group of swing voters. We’ve had Mondeo Man, Waitrose Woman and Pebbledash Person. Who will it be in 2024?
It could be Deano, a snooty term used to describe aspirational lower-middle class blokes.
Disagree with half of it, enjoy reading all of it
TRY 3 MONTHS FOR $5
Our magazine articles are for subscribers only. Start your 3-month trial today for just $5 and subscribe to more than one view
Already a subscriber? Log in
Comments
Join the debate for just £1 a month
Be part of the conversation with other Spectator readers by getting your first three months for £3.
UNLOCK ACCESS Just £1 a monthAlready a subscriber? Log in