Mind your language | 24 February 2007

If 2006 was the year of issues, when the word problem gave way to ‘issues around’ things, then 2007 looks as if it will be the year of challenge. Dreary management-speak types have long invited workers to see negative problems as positive challenges. All that this has meant is that the new word challenge has taken on the connotations of the old word problem, just as lavatory air-fresheners take on the unpleasant associations of the smells they replace.