The press’s tendency to feature female students receiving their A-Level results
rather than their male counterparts is coming in for a fair bit of ribbing today. The Guardian diary yesterday revealed quite how far some schools are prepared to go to get their pupils on the
front page:
“And yet eyebrows were raised at Diary HQ on receipt of an email from Badminton School, inviting Fleet Street to feature a selection of pupils on results morning who “speak extremely well and take a good picture”. “I have a fabulous case study of a girl … who sadly lost her mother … and is now an active charity campaigner,” reads the email from director of admissions and marketing Henrietta Lightwood. “We also have [another pupil] who wants to study veterinary science at Cambridge. She has already single-handedly delivered a foal …” Congratulations to the girls, who are no doubt as inspirational as the Bristol independent school claims. They are certainly every bit as photogenic – helpfully, Badminton has had them pose already leaping in the air, to give a sense of how happy they will look when they do well.”
This whole story is more funny than anything else. But it does show you that even schools have now got in on the PR act.
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