Rory Sutherland Rory Sutherland

Never seen the need for a class system? Take a long-haul flight

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issue 17 August 2013

Usually it is annoying when you have to board an aeroplane via a shuttle bus rather than an airbridge. The exception is when the plane is a 747. That’s because, with the single exception of Lincoln Cathedral, the Boeing 747-400 is the most beautiful thing ever conceived by the mind of man.

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