I’ve just returned from the much-anticipated opening of the Wholefoods emporium on Kensington High Street feeling strangely deflated and disappointed. Having shopped extensively at Wholefoods in America, (developing an almost unhealthy obsession with the food and exciting ethos contained within the vast stores) , I fully expected to become an immediate convert. Shopping at Wholefoods USA is like attending a mass orgy. It’s culinary porn: addictive, exciting and leaves one with an insatiable appetite for more. Last nights inaugural bash was about as inspiring as attending a party to celebrate the opening of an ( eco-friendly, bio-degradable, ethically-sourced) envelope. Half the shelves were devoid of food – just empty boxes with signs informing customers what they will be filled with – the canapes were few and far between and the departments that were up and functioning were so staggeringly over-stocked I started to worry as to what would happen to all the cheeses and vegetables once they’d passed their sell-by date.
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