One pledge that David Cameron can, and should, make on tax

The state of the public finances means that it is going to be very hard—if not impossible—for the Tories, if elected, to cut taxes during their first term. But it is important that the electorate, and the base of the party, still know that the Tories believe in the benefits of low-taxation.

One easy and eye-catching way for David Cameron to signal this would be for him to declare that he’ll freeze the salaries and allowances of the Prime Minister, Ministers and MPs until the government can cut taxes overall. This would be a tax pledge that would cost nothing and tap into the public’s discontent with the political class’s detachment from the harsh realities of the current economic situation