Oh, to be an Early Adopter. They are the marketing man’s friends.
Oh, to be an Early Adopter. They are the marketing man’s friends. Early Adopters buy only the latest thing, they are up to the minute, maybe even up to the second, these crazed opinion-formers whose reckless compulsion to spend all their money on rubbish keeps the global economy ticking over.

Disagree with half of it, enjoy reading all of it
TRY 3 MONTHS FOR $5
Our magazine articles are for subscribers only. Start your 3-month trial today for just $5 and subscribe to more than one view
Already a subscriber? Log in
Comments
Join the debate for just £1 a month
Be part of the conversation with other Spectator readers by getting your first three months for £3.
UNLOCK ACCESS Just £1 a monthAlready a subscriber? Log in