Marcus Berkmann

Perils of Poddery

Oh, to be an Early Adopter. They are the marketing man’s friends.

issue 11 August 2007

Oh, to be an Early Adopter. They are the marketing man’s friends.

Oh, to be an Early Adopter. They are the marketing man’s friends. Early Adopters buy only the latest thing, they are up to the minute, maybe even up to the second, these crazed opinion-formers whose reckless compulsion to spend all their money on rubbish keeps the global economy ticking over.

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