Kate Chisholm

Pick up a Penguin

What must it have been like for Allen Lane to wander into a bookshop in the 1940s and see the serried ranks of pale-blue, cerise, green, yellow, dark-blue and grey Penguins on display, knowing that he was responsible for all of them?

issue 04 September 2010

What must it have been like for Allen Lane to wander into a bookshop in the 1940s and see the serried ranks of pale-blue, cerise, green, yellow, dark-blue and grey Penguins on display, knowing that he was responsible for all of them? His genius idea had in less than a decade transformed not just bookselling but also what everyone in Britain (and soon the English-speaking world) was reading.

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