Obligatory at election time are party leaders compelled to treat voters as dolts by declaiming lifelong devotion to the people’s game. In 1997 Mr Blair made a complete idiot of himself with a tear-inducing reverie of a childhood on the terraces at St James’ Park drooling over Newcastle United’s Jackie Milburn — but without checking first whether he would have been out of nappies when the black-and-white legend last played there.

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