My first memories of limoncello, I expect like most people, are from an Italian holiday, the slender bottles as yellow and radiant as the Amalfi sunshine. And at a local, family-run Italian restaurant, cheerfully slammed down on the table at meal’s end.
The lemon liqueur is now having a new lease of life, born again as an aperitif. The limoncello market grew 31 per cent from 2019 to 2023 and it is popping up everywhere from Australia to Germany. Above all this is down to the advent of the ‘limoncello spritz’, which was even added to the menu at J.D. Wetherspoon last year.
Having enjoyed two decades as top dog, the Aperol spritz finally has some meaningful competition.
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