Governments in early modern England, having no standing army nor a civil service to speak of, required the consent of the governed. Authority had to be ‘culturally constructed’. That is the starting-point for Kevin Sharpe’s monumental investigation into royal branding in the age of the Tudors and Stuarts. In the first volume of a projected trilogy, Selling the Tudor Monarchy, he argued that the Tudors made the person of the monarch more important than administrative procedures in establishing royal authority.
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