Lucy Beresford

Shoppers think fresh – and think less of products endorsed by World Cup losers

Shoppers think fresh – and think less of products endorsed by World Cup losers

issue 28 April 2007

Middle-class Delhi-ites have fallen in love — with supermarkets. The ‘Organised Retail’ concept has exploded here, as mini-chains such as Big Apple, Food Bazaar and Reliance Fresh seek to get a head-start over the likes of global brands such as Wal-Mart and Tesco — both rumoured to be looking for sites in the capital.

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