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Steerpike: Unpopular Populus, and the call of the Boris

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It’s been a tricky few days for Populus, the ultra-cool research organisation. Once the Tories’ favourite pollster, Populus has long enjoyed the patronage of Fleet Street’s most prestigious client, the Times. But no longer. The Thunderer is about to sever the link and cut a new deal with deadly rivals YouGov.

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Steerpike
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Steerpike

Steerpike is The Spectator's gossip columnist, serving up the latest tittle tattle from Westminster and beyond. Email tips to steerpike@spectator.co.uk or message @MrSteerpike

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