A cowboy name. Heavy on the consonants and crudely clipped, the first three letters doubling as an instrument of discipline, it is as solid and unpretty as the man it refers to. Given recent challenges, a perfect moniker for a captain of the British aviation industry. ‘I’ve been an airline chief executive for over ten years now and it is a stressful job,’ Rod Eddington is saying, fixing me with a crap-cutting, High Noon look.

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