James Bartholomew

The awful rise of ‘virtue signalling’

Virtue signalling is one of many phrases invented by Spectator writers (‘the Establishment’ is another). It is now in use all over the world

190 years of The Spectator
18 April 2015

Go to a branch of Whole Foods, the American-owned grocery shop, and you will see huge posters advertising Whole Foods, of course, but — more precisely — advertising how virtuous Whole Foods is: ‘We are part of a growing consciousness that is bigger than food — one that champions what’s good.’

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