Rory Sutherland Rory Sutherland

The case against koalas


There was a reason 18th-century rulers were eager for their subjects to grow and eat potatoes: the miraculous tuber offered an alternative source of nutrition to grain, hence reducing bread prices. In the event of a catastrophic harvest, people could survive. To the rulers themselves, however, the biggest benefit was probably what happened when the grain harvest was merely disappointing.

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