The chronic misuse of ‘dire’

‘Dire?’ said my husband. ‘It’s something chronic.’ He was putting on his idea of an Estuary accent, in a manner that might soon be unacceptable. But it is true that everything has been called dire lately, and that’s no small claim. ‘Dreadful, dismal, mournful, horrible, terrible, evil in a great degree,’ was the semantic landscape sketched for the word by Samuel Johnson in his Dictionary.