Rory Sutherland Rory Sutherland

The mathematical formula that proves London is over

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issue 03 September 2022

Some years ago, an Australian neurologist was in the habit of walking barefoot across his lawn. This being Australia, the lawn was slightly prickly, and the experience was painful but not intolerable; until one day, when one of the pricks in his heel was more pronounced than usual. He had been bitten by a snake and, again this being Australia, the snake was highly venomous.

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