In December 2023, a TikTok influencer called Maria Vehera opened a packet of ‘Dubai chocolate’ in her car and filmed herself eating it. Since then, 124.6 million people have watched her swallowing this pistachio-based gloop.
Oh Maria, what have you done? A butterfly flaps its wings – or an influencer eats some chocolate – and soon people are setting their alarms for 5 a.m.
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