Well, that’s the end of that. Football, like an unrepentant runaway, stubbornly refuses to come home. Spain, deservedly probably, edged the thrilling, almost unbearably tense final and England will return to a warm, if not ecstatic, reception. England’s first football World Cup final in 57 years was undoubtedly that rarest of phenomena these days: a truly national event, with a TV audience likely to set a record for any female sports broadcast. It will also open a conversation about the importance of and future of women’s football. What should that conversation be like? I have a few suggestions and a few appeals.
For a start, can we stop comparing the men’s and women’s games in terms of quality of performance? Let’s dial down both the hype and counter-hype. If I read one more time about how women’s football is not respected, or, in response, about 15-year-old boys in Dallas beating the US women’s team, I think I may fling my iPad against the wall.

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