Richard Northedge

The greenmailing of corporate Britain

The greenmailing of corporate Britain

issue 03 June 2006

This year’s corporate colour is green. Even Rupert Murdoch has placed a lime tint over the screens at BSkyB, declaring it to be the first carbon-neutral media company.

Anyone with a portfolio of shares is already aware of this year’s fashion. Investors are receiving a colour supplement with their annual reports — a ‘corporate responsibility’ booklet full of uplifting pictures and bold claims.

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