Rory Sutherland

The myth about electric car owners

issue 17 August 2024

Every time I write about electric cars, there is an explosion of hostile comments online in which readers angrily denounce electric vehicles and the people who drive them. Much of this animus rests on a plausible yet mistaken assumption – that EV owners are all passionate environmentalists, sanctimoniously swanning around in their zero–emission vehicles while disdaining the ghastly, planet-killing masses burning dinosaur juice.

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