Lara Prendergast Lara Prendergast

The new narcissism

Young men are being encouraged to curb their appetites – and 'detox' their masculinity.

issue 11 August 2018

My friend recently met a man on a dating app and went out for dinner with him. When he arrived, the man announced that he didn’t drink. Nothing unusual about that: plenty of young men are abstemious these days. His next declaration was more surprising: he didn’t eat. Instead, he lived off something called ‘Huel’.

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