Rory Sutherland Rory Sutherland

The real reason for rotten online reviews on TripAdvisor

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issue 12 October 2013

‘Sorry, I’d love to go the pub this evening, but I have to go out. It’s my wife’s wedding anniversary.’ This Freudian slip was uttered by one of my colleagues a few years ago. It sprang into mind when I was casually browsing reviews of restaurants and hotels on TripAdvisor.

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