Rory Sutherland Rory Sutherland

The rich aren’t so different any more

No one invents expensive things these days, so nearly everyone can afford the best

issue 10 December 2016

The traditional orange at the bottom of a Christmas stocking dates to a time when this was the only orange a child might receive all year. Earlier, in the 17th century, a single pineapple might cost the equivalent of £5,000 today; like pepper in the Middle Ages, pineapple ownership was confined to royalty and the super-rich.

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