Alex Massie

The Tories Latest Ad and the Problem with Dave’s Speeches

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Well, again, over to you chaps: what do you think of this one?

Watching this and I'm afraid the unworthy thought occurs: David Cameron isn't actually very good at delivering a speech. Perhaps that's a little unfair. Better, maybe, to say that he's not a natural orator. There is, in this campaign anyway, something missing. These clips are neither one thing nor another, neither a fireside chat nor a fully-trumpeted stemwinder. Instead, he falls somewhere in between and the result is oddly discordant  - as though he aims for the full Lloyd George only to restrain himself for fear that it would sound and look ridiculous. The result is a delivery that, sometimes at least, is both passionless and lacking in reassurance.

Too much Bullingdon Club and not enough Oxford Union, frankly.

Written byAlex Massie

Alex Massie is Scotland Editor of The Spectator. He also writes a column for The Times and is a regular contributor to the Scottish Daily Mail, The Scotsman and other publications.

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