‘Keep America Great’ is President Donald Trump’s 2020 re-election slogan and it sounds off. The phrase doesn’t have the same ring as Make America Great Again, the mantra that Trump pinched from Reagan and repeated to victory in 2016. As an acronym, KAG is uglier than MAGA. The words particularly jar when America’s cities are burning, homicide rates are spiking, almost 180,000 Americans have died of or with Covid, and the country is reeling from the largest economic shock of all time.

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