Rory Sutherland Rory Sutherland

The Wiki Man | 11 September 2010

A fortnightly column on technology and the web

issue 11 September 2010

It is a joke I have heard told 20 different ways since I first heard it 23 years ago. Often the location has changed, along with the nationality of the subject or his transgression. However, the ur-joke, told to me by an anthropologist in 1986, went like this.

A tourist is exploring the coast of a minor Greek island when he arrives at a charming fishing village, a model of contented pros-perity.

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