Rory Sutherland Rory Sutherland

The Wiki Man | 26 July 2008

A fortnightly column on technology and the web

issue 26 July 2008

I am still waiting for an enterprising research company to publish honest readership figures for British news-papers. Not the boring stuff about what we read at the breakfast table or flourish at our desks, a decision driven by badge value. No, what I want to know is which papers people reach for in private when they find themselves on the loo with a full selection of news media to hand.

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