Rory Sutherland Rory Sutherland

The Wiki Man | 28 August 2010

A fortnightly column on technology and the web

Some time in the mid-1990s I spent a day in a windowless room watching endless presentations of European television commercials. In the style of the times, most were filmed in exotic tropical locations with lavish production values, sumptuous photography and a pulsating soundtrack.

As the day drew to an end, the creative director of an Oslo advertising agency stood up to present his own work.

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