Rory Sutherland Rory Sutherland

The Wiki Man | 9 May 2009

A fortnightly column on technology and the web

issue 09 May 2009

I have just passed a pub in Gosport. ‘Beer garden with free gas barbecue’, reads a notice outside. ‘Bring your own food.’

Perhaps the landlord has just been reading an advance copy of Chris Anderson’s upcoming book Free, subtitled Why $0.00 is the future of business. This book (an expanded version of a Wired article at http://tinyurl.com/2okqbk)

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Disagree with half of it, enjoy reading all of it

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