Rory Sutherland Rory Sutherland

The wiki man

A fortnightly column on technology and the web

issue 14 August 2010

Fifteen years ago, when I lived in W2, I was sent a leaflet from something called (I think) the Bayswater Residents Association. As is common with anything produced by self-appointed volunteers, the leaflet proposed an exclusively geriatric vision for the postal district in which we lived, one completely at odds with its population.

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