Rory Sutherland Rory Sutherland

This strategy won Eurovision. It could also save your life

Sometimes it’s better to be brave than good

Winner of Eurovision, Conchita Wurst Photo: Getty

Oskar Morgenstern grew up in Vienna, John von Neumann in Budapest. Clearly the same Austro-Hungarian intellectual spirit which gave rise to Zur Theorie der Gesellschaftsspiele and their seminal joint work Theory of Games and Economic Behaviour is still alive in that part of the world, because the Austrians chose a bearded transvestite to represent them in the Eurovision song contest.

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