All hail Georgia ‘Toff’ Toffolo, Queen of the Jungle! After 22 days in the Australian wilderness, the Made in Chelsea actress(?) has emerged triumphant, with more than 10 million people cheering her home at the end.
The 2017 series, which concluded last night, was dominated by media discussion about the presence of Boris Johnson’s dad, Stanley, in the line-up. In the end, Stanley made it to the third week of the competition, coming across as a fairly sensible, paternal figure with many of his son’s mannerisms but little of the bravura bluster. For all the talk about how Stanley could refresh the British public’s cooling infatuation with the blond barnetted Foreign Secretary, he ended up doing little to stoke interest in the Johnson clan. But, of course, Stanley isn’t his son, and if the bods at Conservative HQ were sitting up at night watching I’m a Celeb, it won’t have been the 77-year-old former MEP who caught their eye. It will have been Toff.
Toff’s success reiterates the immutable fact that the British public are bizarrely attached to posh people. The similarities to Stanley’s son are striking: blonde, intelligent but gaffe prone, and with strong opinions on most subjects, at times she seems like Boris in a bikini. She has long exhibited her social conservatism (take, for example, her iconic horror on Made in Chelsea when she found out that her on-off boyfriend Sam had slept with someone in her bed) and even works as an events manager for Tory-leaning think tank Parliament Street. Add that to the fact she’s a qualified lawyer with over a million Instagram followers, and you wonder whether a plan might be hatched to parachute the 23-year-old into a nice Home Counties seat when the opportunity of an election next arises.
Whether or not Toff is truly a politician in waiting remains to be seen, but it shows that Labour cannot be complacent about its millennial support.