Too clever by half, Miliband pitches for the squeezed middle with the vacuous promise of change

Ed Miliband has made an inauspicious start to his second political relaunch of the week. The Sun has dubbed him Buzz Lightweight, after he adopted the Pixar-inspired catchphrase ‘Beyond New Labour’ to describe his vision for the party. Miliband’s media presence is already wooden; migrating to plastic is hardly a promotion.

Miliband and his elders have arrived at Labour’s national policy forum. In so far as it’s possible to determine what he stands for, Miliband is not aiming for the middle ground of British politics, as David Cameron and Tony Blair did. But he is courting the ‘squeezed middle’ with the promise of change. So far, that promise is more vacuous than profound – the new boss looks like the old boss. Miliband’s two concrete policies are the retention of a 50 percent tax rate and the sacrosanct universality of the welfare state.