The details of the YouGov poll provide further cheer for the Tories. 59 percent think Brown is doing badly as Prime Minister, while 51 percent say Cameron is doing well as opposition leader. The Tories have a 12 point lead on who the electorate trust to raise their standard of living which will become increasingly important as the voters begin to feel the economic pinch.
However, the internal Tory debate over tax will be fuelled by two of the poll’s findings. There is 67 percent support for the government taxing less and spending less. While 60 percent say that taxes can be cut without harming public services. Philip Hammond—who in an interview with Melissa Kite in the Sunday Telegraph suggested that the Tories might not cut taxes until their second term—can expect to have these numbers thrown at him in the coming days.