Ukip’s logo is quite successful – in communicating a spirit of gung-ho crapness

Now that the conference season is over, we can compare not just the party policies, but their logos too. Last week’s Tory conference taught us the patriotic adaptation of their tree — now draped in the Union Flag — doesn’t work any better than the original green-tree symbol. The old symbol demonstrated Conservative values as imagined by the Innocent smoothie design team.