Geoff Dyer

Vegas dreamtime

A new book of photographs documents this fallen world that helped to usher in the sexual revolution

issue 22 June 2019

It’s to be expected. You take photographs in order to document things — Paris in the case of Eugène Atget in the late 19th and early 20th centuries, the shacks of the American south in the case of Walker Evans in the 1930s — and these documents then acquire a quality of elegy. What is extraordinary is the speed with which this happens, the brevity of the ‘then’. As soon as the images emerge in the developing tray — even, conceivably, the moment the shutter is clicked — they are imbued with how they will be seen in the future.

The photographs in Fred Sigman’s book Motel Vegas were commissioned in the mid-1990s in order to record the signage of once-thriving motels on Fremont Street in Las Vegas. Frame and brief were later expanded to include the motels themselves, many of which had fallen on — or were in the process of falling into — hard times. The pictures were exhibited in 1997 but the 22 years — almost a quarter century’s worth of future — between that show and the publication of this book have lent a neo-archaeological dimension to the undertaking. It’s consistent with the larger tendency whereby components of modernism become a source of lament.

The first motel opened in California in 1925 but the heyday of these hotels for motorists coincided with the post-war period of American prosperity. In the 1960s especially the motel became an architectural extension of something that appears almost inconceivable except in retrospect: Las Vegas glamour. Vegas was a wonderland, and the faithful who flocked to it needed accommodation. Motel signs were a way of meeting the humdrum necessity of providing shelter without breaking the spell of the magically boozy kingdom of the Rat Pack.

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