Colin Maccabe

Want Hollywood’s conventional wisdom? Then read Blockbusters

A review of Blockbusters, by Anita Elberse. If this is what they teach you at Harvard Business School, it's no wonder the most successful CEOs didn't go there

Henry Cavill starred in last year’s American blockbuster Man of Steel, based on the DC Comic hero, Superman [Getty Images/Shutterstock/iStock/Alamy] 
issue 01 March 2014

You can learn a lot from this book. Latin America has a smaller economy than Europe. Big companies can spend more on advertising than small ones. Maria Sharapova is attractive. Given that the book is written in the dullest of academic prose, there may even have been a paragraph I missed about how there is a Tuesday in next week.

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Disagree with half of it, enjoy reading all of it

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