Rory Sutherland Rory Sutherland

What do you get if you cross a suitcase with rollerblades?

How the best inventions are the result of evolution

Will the Google Chromecast finally make face-to-face chats emotionally tolerable? [Getty Images]
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A 14-year-old at an American school recently caused a stir when he claimed that the US government could save over $400 million annually on the cost of printer ink if the default printer font were switched from Times New Roman to Garamond.

Major effects can often be achieved by relatively trivial improvements.

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The war in Gaza is at a tipping point

The conflict in Gaza could be about to reach a defining moment. After weeks of air strikes, artillery bombardments and drone attacks, the Israeli Defence Forces (IDF) appear to have the Hamas leadership and those remaining fighters still loyal to the group’s murderous ideals trapped in ever-shrinking pockets of land. Intense street fighting is now

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