Rory Sutherland Rory Sutherland

What do you get if you cross a suitcase with rollerblades?

How the best inventions are the result of evolution

Will the Google Chromecast finally make face-to-face chats emotionally tolerable? [Getty Images]

A 14-year-old at an American school recently caused a stir when he claimed that the US government could save over $400 million annually on the cost of printer ink if the default printer font were switched from Times New Roman to Garamond.

Major effects can often be achieved by relatively trivial improvements.

Already a subscriber? Log in

Keep reading with a free trial

Subscribe and get your first month of online and app access for free. After that it’s just £1 a week.

There’s no commitment, you can cancel any time.


Unlock more articles



Don't miss out

Join the conversation with other Spectator readers. Subscribe to leave a comment.

Already a subscriber? Log in