There is a concept in tech and innovation – branded by an expensive consultancy company, naturally – known as the Gartner Hype Cycle. Any innovation, be it NFTs (a means of owning ‘unique’ digital art), blockchains (the technology powering crypto-currencies like bitcoin), self-driving cars or wearable tech, will go through distinct (buzzword-heavy) stages before it is adopted by the mainstream.
James Ball
What is the metaverse, actually?
It’s the big question facing Big Tech over the coming decade

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