Matthew Parris Matthew Parris

What’s in a brand name? From Beechams to Brasso

issue 23 February 2013

Showering the other day, I noticed a visitor had left his shampoo behind. Going through the familiar ablutions I stared glassily, half-focused on the immediate foreground, in the way you do when your activity requires some but not all of your attention. Vosene. The trade name started running through my mind.

GIF Image

Disagree with half of it, enjoy reading all of it

TRY 3 MONTHS FOR $5
Our magazine articles are for subscribers only. Start your 3-month trial today for just $5 and subscribe to more than one view

Comments

Join the debate for just £1 a month

Be part of the conversation with other Spectator readers by getting your first three months for £3.

Already a subscriber? Log in