The state polling numbers are grim for McCain right now. One poll today even had Obama up by 10 in Indiana, a state Bush won by 20 points. McCain clearly needs to do something to shake things up. Mike Murphy, who worked on McCain’s 2000 campaign but in recent months has been a critic of the style of McCain’s campaign, has an intriguing idea:
“There is no state by state way to break out of the campaign’s current spiral. Trips to Iowa will not do it. McCain has to go global with a big closing message. So, why not…
Strip down the state by state media budget and use the money to follow Obama’s lead with a prime-time 30 minute TV address? McCain direct to camera. And for God’s sake don’t make it another raging attack on Obama. Instead offer a mini mea culpa for the negative tone of the last three months.
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