Rory Sutherland Rory Sutherland

What the British could learn from the French

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If I ran the British government, to promote more heterodox thinking I would employ a small cadre of French people as an alternative sounding board. I know it may seem ridiculous to seek advice from a country which makes tea with lukewarm water and thinks Johnny Hallyday was better than Elvis but, if only by the law of averages, they can’t be wrong about everything.

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